The Code
Our belief system, our philosophy, our unique look at life. This was Casa Del Sol's story, built from a product truth that drove the entire brand identity.
Protected Work
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Casa del Sol
The Brief
A new premium cigar brand was entering the market built around a single distinction — a Corojo leaf wrapper, the same leaf used in many of the world's finest cigars, grown and rolled entirely in the Dominican Republic. The brief was to build a brand worthy of that leaf.
The Idea
The Corojo leaf isn't just what makes Casa del Sol — it's what the brand believes in. A code of savoring: finding the best way to enjoy the moment, living richly and unhurriedly, the way the leaf itself is grown. Everything followed from that — the identity, the packaging, the product stories, the brand world.
The Code
Our belief system, our philosophy, our unique look at life. This was Casa Del Sol's story, built from a product truth that drove the entire brand identity.
Our Story
The brand world unfolds like a field journal — part history, part religion.
We didn't just shoot the journal — we produced it, then carried it everywhere the brand needed to show up: the website, point of sale, email, and direct mail. A story built to outlast any single campaign.
The Products
Each SKU was another way to share the code and the flavors behind it.
Packaging System
Every Casa del Sol comes sealed in a Humi-Pack — a humidity-controlled wrapper that guarantees freshness from the field to the first light.
Seal
Humidity-controlled Humi-Pack
Color System
Each blend color-coded for instant recognition at retail
Client
Casa del Sol
Category
Premium Cigars
Partner
AD: Em Dyck