Our Story
The brand world unfolds like a field journal — part history, part religion.
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Casa del Sol
The Brief
A new premium cigar brand was entering the market built around a single distinction — a Corojo leaf wrapper, the same leaf used in many of the world's finest cigars, grown and rolled entirely in the Dominican Republic. The brief was to build a brand worthy of that leaf.
The Idea
The Corojo leaf isn't just what makes Casa del Sol — it's what the brand believes in. A code of savoring: finding the best way to enjoy the moment, living richly and unhurriedly, the way the leaf itself is grown. Everything followed from that — the identity, the packaging, the product stories, the brand world.
The Code
"The best way to connect two trees is with a hammock.
If you pass a beach, you've gone too far.
And close but no cigar means you couldn't find Casa del Sol."
With handpicked tobacco and a Corojo leaf wrapper, Casa del Sol cigars — crafted in the Dominican Republic — deliver a slow, smooth, and rich experience. Just as life should be.
Our Story
The brand world unfolds like a field journal — part history, part religion.
The Products
Packaging System
Every Casa del Sol comes sealed in a Humi-Pack — a humidity-controlled wrapper that guarantees freshness from the field to the first light.
Seal
Humidity-controlled Humi-Pack
Color System
Each blend color-coded for instant recognition at retail
Point of Sale
At product launch, we brought the field journal to select cigar shops — a leather-bound brand book consumers could pick up and flip through. Every product, every story, the code itself. The full brand world in the hands of the person most likely to try it.
Client
Casa del Sol
Category
Premium Cigars