Experience
Plan B · Chicago, IL · Contract
- Senior creative partner across brand, campaign, and go-to-market work in complex B2B and consumer categories.
- Develop brand voice systems, platforms, and campaigns across automotive, industrial, built-environment, and senior living brands.
- Balance creative leadership with hands-on copy and concept development.
Independent · Chicago, IL · Freelance & Fractional
- Created full-scale new business pitch campaigns for Florida Power & Light and Home Instead at FCB Chicago — both resulted in multimillion-dollar agency wins.
- Led development of a Series C funding presentation for a global renewable energy company. Secured desired capital.
- Created end-of-year fundraising campaign for Education Through Music Colorado, exceeding donation projections by 300%.
- Naming, packaging language, and brand ID for first-to-market nicotine innovation products targeting 2026–2027 launch.
- Contribute to high-stakes new business pitches and growth initiatives across agencies and brands.
Leo Burnett · Chicago, IL
- Led all creative for Copenhagen / U.S. Smokeless Tobacco — over $1B in annual revenue. New brand campaign raised equity scores 30% and generated over $1M in incremental fee scope.
- Brand program for active servicepeople and veterans increased web traffic and click-through rate 25%.
- Led product launches resulting in 2% share growth. Mentored junior through senior creatives with a 100% promotion rate.
- Created first-ever brand campaign and logo redesign for PF Holdings, a $2.4B green energy company — including social campaign and Nasdaq ticker reveal. Campaign manifesto now used in employee onboarding.
- Partnered on two first-to-market Altria tobacco innovations from naming through investor presentation.
- Wrote brand manifestos, voice systems, and expression guidelines that extended beyond advertising into company culture and employee onboarding.
- Built and maintained senior client relationships; presented weekly to C-Suite stakeholders.
Leo Burnett · Chicago, IL
- Day-to-day creative lead on two Altria brands, team of ten. New brand campaign raised equity 8%. Annual planning event drove nearly 200% ROI.
- Spearheaded new product launches resulting in market share growth and a bump in stock price.
- Created campaign for Blue Moon new business pitch. Led summer seasonal for Diageo's family of spirits.
Leo Burnett · Chicago, IL
- Created and executed global Samsung home appliances campaign across OOH, digital, print, and film.
- Wrote seasonal campaign winning $2M Jameson Irish Whiskey project. Supported full-scale Harley-Davidson pitch.
- Established the voice for Black & Mild cigars across digital, print, direct mail, film, and retail — helping make it the category leader.
- Selected brands: Samsung, Harley-Davidson, Jameson, General Motors, The Beef Council, Marlboro, Copenhagen, Casa del Sol Cigars.
Robinson & Maites · Y&R · Chicago, IL
- Hotels.com, FedEx, FedEx Office, Harley-Davidson, Verizon, Blue Cross Blue Shield, Kaplan College, FTD.
Kendall College · Loyola University · Roosevelt University · Story Studio Chicago
- Taught composition, creative writing, and literature across four Chicago institutions.
- Helped build an English department from scratch — designing curriculum that taught students to think rigorously about language, argument, craft, and what it means to be human.