Florida Power & Light
The Brief
The goal wasn't just to remind Floridians that FPL keeps the lights on — it was to make them feel like FPL was genuinely on their side.
The Idea
Florida has a rare entrepreneurial spirit, driven by unique ideas and colorful personalities. Created for a winning new-business pitch, "More Power to You" celebrated the people and stories that make Florida what it is, with FPL as the steady force powering it all.
Brand Film
Everyday Energy
Real stories of Floridians and FPL's impact.
A Facebook call for real stories, submitted by the people living them.
A Florida man travels the state on TikTok, interviewing Floridians about the energy that defines the state.
Programs & Activations
The pitch showed how the idea could extend beyond traditional advertising, into programs, experiences and the lives of the people doing the work.
4th of July · Community
Power in the Sky
A Fourth of July drone show designed for children with autism and veterans with PTSD. All the spectacle. None of the noise.
Instagram · Education
Formula E Miami
An Instagram series following a student-run EV race from build to finish line, with FPL powering every stage.
Internal · Culture
More Power to Our People
A welcome campaign celebrating new hires on screens across the FPL campus, including their dreams, interests and lives beyond the job.
Social · Community
National Linemen Day
Electric-powered dream days on the water and the road for Florida's linemen, all captured and shared on social.
Client
Florida Power & Light
Category
Utility / Energy
Partner
CD/AD: Fernanda Burgel