Florida Power & Light
The Brief
The goal wasn't just to remind Floridians that FPL keeps the lights on — it was to make them feel like FPL was genuinely on their side.
The Idea
Florida has more entrepreneurs per capita than anywhere in the country. Developed as part of a new business pitch, More Power to You put FPL behind that drive — celebrating the unique people and stories that make Florida what it is, with FPL as the steady force powering it all.
Brand Film
Everyday Energy
Real stories of Floridians and FPL's impact.
A Facebook call for real stories, submitted by the people living them.
A Florida man travels the state on TikTok, interviewing Floridians about the energy that defines the state.
Programs & Activations
The idea extended beyond traditional advertising — into programs, experiences, and those doing the work.
4th of July · Community
Power in the Sky
A Fourth of July drone show for children with autism and veterans with PTSD. All the spectacle. None of the noise.
Instagram · Education
Formula E Miami
On Instagram, we followed a student-run EV race from build to finish line — with FPL powering every stage.
Internal · Culture
More Power to Our People
New hires, on screens across the FPL campus — their dreams, interests, and lives beyond the job.
Social · Community
National Linemen Day
We gave Florida's linemen the day they'd earned. Electric-powered dream days on the water and the road, all captured on social.
Client
Florida Power & Light
Category
Utility / Energy
Partner
CD/AD: Fernanda Burgel