In the World
Irish Welcome
Festivals.
Irish Welcome festivals brought Jameson into craft beer culture without forcing a sponsorship moment.
Jameson Irish Whiskey
The Brief
Created for a winning new business pitch, the work began with Jameson Caskmates, a barrel exchange between Jameson and American craft breweries. Each made a small-run product using the shared barrels. Our job was to turn that spirit of collaboration and hospitality into something people could experience.
The Idea
A shot and a beer was already a ritual. The Irish Welcome made it Jameson's, celebrating neighborhood bars, good company and céad míle fáilte: a hundred thousand welcomes.
In the World
Irish Welcome festivals brought Jameson into craft beer culture without forcing a sponsorship moment.
At the Bar
The pairing paddle turned a familiar order into a ritual — one beer, one Jameson, one shared welcome.
At Retail
A stacked tumbler made the pairing portable: one vessel for the beer, one chamber for the Jameson.
On Social
Every shot became personal. Share your welcome, get a numbered glass to prove you were part of it.
Céad Míle Fáilte — A hundred thousand welcomes.
Client
Jameson Irish Whiskey
Category
Spirits
Partner
AD: Caroline Ross