In the World
Irish Welcome
Festivals.
Céad Míle Fáilte.
Irish Welcome festivals brought Jameson into craft beer culture without forcing a sponsorship moment.
Jameson Irish Whiskey
The Brief
Jameson Caskmates is a barrel exchange between Jameson and American craft breweries — each making a small-run product using the shared barrels. The campaign needed to bring that spirit of collaboration and hospitality to life.
The Idea
A shot and a beer is already a ritual. The Irish Welcome made it Jameson's — celebrating neighborhood bars, shared moments, and céad míle fáilte: a hundred thousand welcomes.
In the World
Irish Welcome festivals brought Jameson into craft beer culture without forcing a sponsorship moment.
At the Bar
The pairing paddle turned a familiar order into a ritual — one beer, one Jameson, one shared welcome.
At Retail
A stacked tumbler made the pairing portable — extending the ritual beyond the bar. One vessel for the beer, one chamber for the Jameson. The Irish Welcome in your hand anywhere.
On Social
Every shot became personal. Share your welcome, get a numbered glass to prove you were part of it.
Céad Míle Fáilte — A hundred thousand welcomes.
Client
Jameson Irish Whiskey
Category
Spirits